Resort differentiates itself by adding water rides
2024-05-08
China's well-known online travel information aggregation platform (OTA) Ctrip released tourism consumption data and said that resort hotels with hot springs, paradises, parent-child and romantic themes are widely popular among users. The resort also launches customized products such as family party suites in a timely manner to meet the differentiated needs of users. In fact, differentiation has always been one of the important factors that distinguish the hotel service industry. With the development of the Internet, the increasing popularity of OTAs allows tourists to easily compare multiple hotels horizontally. Under this premise, adding differentiated services in addition to regular accommodation has become an urgent need.
One of the current popular trends in the hotel service industry is to add water park equipment:
Research shows that adding water attractions can boost profits for hotels and resorts. Hotel services in this area have grown rapidly in the past 20 years, and some hotels and resorts have been equipped with complete water parks.
After analyzing the performance changes of seven hotels after adding indoor water parks. Data shows that after adding indoor water parks, these hotels' revenue per room increased by an average of 59%. In addition, water parks can allow tourists to stay in the hotel longer, thereby driving the growth of hotel food, beverages, souvenirs and other auxiliary income.
Outdoor Hotel/Resort Water Park:
This category represents the largest aquatic projects and is typically located in warmer climates. They are outdoor resort water parks that contain at least three offerings (such as waterslides, lazy rivers, and wave pools). Based on experience, most such projects are concentrated in the southern United States, Asia, southern Spain and Greece, and the customer groups they serve are mainly hotel and resort guests.
Hotels with water park equipment elements:
The questionnaire shows that the most commonly designed solution for customers is to add water park equipment elements to the hotel. This can either refer to the renovation of existing water rides in the hotel or the installation of new ones within the hotel. These water rides are often available year-round, making them a selling point for customers. They often include a swimming pool, slide, or a small interactive water fountain structure in a hotel setting.